Background: "The evian sustainability journey is focused on 3 pillars: packaging and recycling, source protection, climate journey." Climate journey, the third pillar, talks more about sustainability. Evian wants to show the world its commitment to its sustainability journey "by continuously working to measure and reduce our carbon footprint at every stage of our bottle life cycle."

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Insight: Every drop of evian water is sustainably sourced. 

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Idea: In order to bring the sustainability pledge to life, "Last Taste of Glaciers" shows how precious each drop is.

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Execution: We turn an ice block from the French Alps into a water fountain and place it next the Wimbledon's bench court.